Context & Strategy
The 98th Annual Convention just wrapped up (March 16-18). Now is the perfect time to announce the printables store price change while the brand has peak momentum and fresh engagement from convention attendees.
Timing Strategy: Send within 3-5 days after the convention (by March 21-23) to capitalize on post-event buzz. Convention attendees who saw the booth and products will be warm leads with high open rates.
Note: The exact price changes (old price vs. new price, which items, etc.) are not specified in the task. The emails below are written with flexible placeholder brackets for specific prices. Fill in the actual numbers before sending. If only SOME items are changing price, customize the list accordingly.
Email Option A — Value-Forward & Positive
Best for: Announcing a modest price increase with emphasis on the added value and quality improvements.
Full Email
Subject Line: A Quick Update on Our Printables Store
A/B Alt: Exciting Changes Coming to the Teachertainment Store
Preview Text: We've been growing — here's what's changing (and what's staying the same).
A/B Alt: Exciting Changes Coming to the Teachertainment Store
Preview Text: We've been growing — here's what's changing (and what's staying the same).
Subject: A Quick Update on Our Printables Store
Hi [First Name],
We hope you're still buzzing from an incredible 98th Annual Convention! It was so great connecting with educators and families who share our passion for making learning fun.
We wanted to give you a heads up about some changes to our Printables Store.
Starting [DATE], we're updating our pricing on [specific items/all printables]. Here's what's changing:
[ITEM/CATEGORY]: [OLD PRICE] → [NEW PRICE]
[ITEM/CATEGORY]: [OLD PRICE] → [NEW PRICE]
[ITEM/CATEGORY]: [OLD PRICE] → [NEW PRICE]
Why the change?
Over the past year, we've invested heavily in making our resources better for you:
- More comprehensive activity guides with detailed instructions
- Higher-quality designs and layouts
- New resource categories based on your feedback
- Continued commitment to making education entertaining
We still believe great educational tools should be accessible. That's why [we're keeping our free resources free / we're introducing a new bundle option / we've added a pay-what-you-can option for select items].
If you've had your eye on anything in the store, now is a great time to grab it at the current price before [DATE].
Thank you for being part of the Teachertainment community. Your support helps us keep creating resources that make learning something kids actually look forward to.
Happy teaching,
Jake and the Teachertainment Team
P.S. Did you miss us at the convention? Check out the highlights and new products on our website: teachertainment.com
Email Option B — Transparent & Grateful
Best for: When the price increase is more significant. Leads with gratitude and honesty.
Full Email
Subject Line: An Honest Note About Our Printables Pricing
A/B Alt: [First Name], a Transparent Update from Teachertainment
Preview Text: We want to be upfront with you about some pricing changes.
A/B Alt: [First Name], a Transparent Update from Teachertainment
Preview Text: We want to be upfront with you about some pricing changes.
Subject: An Honest Note About Our Printables Pricing
Hi [First Name],
Coming off the energy of the 98th Annual Convention, we wanted to take a moment to be transparent with our community about something.
Starting [DATE], we'll be adjusting the pricing on some of our printable resources.
Here are the details:
[ITEM/CATEGORY]: [OLD PRICE] → [NEW PRICE]
[ITEM/CATEGORY]: [OLD PRICE] → [NEW PRICE]
[ITEM/CATEGORY]: [OLD PRICE] → [NEW PRICE]
We don't take this lightly.
When we started Teachertainment, our goal was simple: make learning fun and accessible. That hasn't changed. But as we've grown, so have the costs of creating high-quality educational content — from research and design to testing resources with real classrooms.
Here's what you're getting with the updated pricing:
- Resources developed and tested by experienced educators
- Regularly updated materials that reflect current teaching standards
- A growing library that keeps expanding based on your requests
- The same Teachertainment approach that turns learning into something kids enjoy
What's NOT changing:
- Our free resources remain free
- Our commitment to quality over quantity
- Our responsiveness to your feedback and suggestions
We're giving you a heads up so you can grab anything at the current price before the change takes effect on [DATE].
Thank you for trusting us to be a part of your teaching toolkit. It genuinely means the world.
With gratitude,
Jake Perlman
Founder, Teachertainment
P.S. Convention highlights and new resources are live on teachertainment.com — go take a look!
Email Option C — If Prices Are Going DOWN
Just in case the price change is a decrease or a restructuring (new bundles, lower individual prices, etc.).
Full Email
Subject Line: Great News: Our Printables Store Just Got Better
A/B Alt: You Asked, We Listened — New Pricing on Printables
Preview Text: We made some changes you're going to love.
A/B Alt: You Asked, We Listened — New Pricing on Printables
Preview Text: We made some changes you're going to love.
Subject: Great News: Our Printables Store Just Got Better
Hi [First Name],
Fresh off an amazing 98th Annual Convention, we've got some exciting news.
We've been listening to your feedback, and we're making changes to our Printables Store pricing — in your favor.
Here's what's new:
[ITEM/CATEGORY]: Now [NEW PRICE] (was [OLD PRICE])
[ITEM/CATEGORY]: Now [NEW PRICE] (was [OLD PRICE])
[NEW BUNDLE OPTION]: [PRICE] — includes [list items]
Why the change?
After conversations at the convention and feedback from our community, we realized we could restructure our pricing to make quality educational resources even more accessible. Our mission has always been to blend education and entertainment — and we want as many teachers, parents, and students to benefit as possible.
What's included:
- Same high-quality, educator-tested materials
- Newly redesigned layouts and activity guides
- Fresh resources added [weekly/monthly]
- Free resources still available — always
Head to the store and check it out: [STORE LINK]
Thank you for being part of this community. We build everything with educators and families like you in mind.
Let's keep making learning fun,
Jake and the Teachertainment Team
P.S. If there's a resource you've been wishing we'd create, reply to this email. We read every single one!
Follow-Up Email (Send 3-5 Days After Main Email)
For subscribers who opened but didn't click, or non-openers. A gentle reminder before the price change date.
Follow-Up Reminder
Subject Line: Last Chance: Current Printables Pricing Ends [DATE]
A/B Alt: Just a Friendly Reminder About the Store Update
Preview Text: Grab your favorites before the change.
A/B Alt: Just a Friendly Reminder About the Store Update
Preview Text: Grab your favorites before the change.
Subject: Last Chance: Current Printables Pricing Ends [DATE]
Hi [First Name],
Just a quick reminder — our printables pricing is updating on [DATE].
If you've been eyeing anything in the store, now is the time:
→ [STORE LINK]
Popular picks this month:
- [RESOURCE NAME 1]
- [RESOURCE NAME 2]
- [RESOURCE NAME 3]
After [DATE], the new pricing takes effect. Nothing changes about the quality — just the price tag.
Thanks for being part of the Teachertainment community.
— Jake
Send Strategy & Implementation
| Step | When | What |
|---|---|---|
| 1 | March 20-21 | Send main email (Option A, B, or C depending on direction of price change) |
| 2 | March 24-25 | Send follow-up to non-openers and openers who didn't click |
| 3 | Price change date | Update prices in Squarespace store |
| 4 | Day of change | Optional social media post announcing the update went live |
Best practices for this email:
- Send Tuesday-Thursday between 8-10 AM for best open rates with educator audience
- A/B test subject lines — use the alt subject line on 20% of the list first
- Personalize the greeting with first name for higher engagement
- If using Squarespace email campaigns: schedule in advance and add UTM parameters for tracking
- Convention attendees segment should get priority — they're the warmest audience right now
Placeholders to fill in before sending:
- [DATE] — When the new prices take effect
- [ITEM/CATEGORY] — Which specific items or categories are changing
- [OLD PRICE] → [NEW PRICE] — The actual price changes
- [STORE LINK] — Direct link to the printables store page
- [RESOURCE NAME 1-3] — Current popular/best-selling items